We’re building an
AI-powered career counselor
to help students navigate our changing world.

408:1

average ratio of students to school counselors¹

28%

percent of time school counselors
support college and career decisions²

percent of high school students who
don’t feel fully prepared to choose a path after high school³

87%

“Student-to-School-Counselor Ratios,“ American School Counselor Association, 2022
”The Counselor Perspective: Insights from EAB’s 2023 Survey of High School Counselors,” National Association for College Admission Counseling and EAB, April 2023
"Question the Quo: Gen Z Teens Have Changed Their Priorities for Education and Work," Question the Quo, June 2023

A mobile platform:

  • Conversational, private and personalized, available 24/7

  • Supporting exploration of college, non-degree programs and direct-to-career

  • Informed by latest insights on workforce and skills needed for job market

  • Projecting multi-year return on investment for educational choices

We can do so much better.

Join us

on the road to the greatest education and career planning tool EVER made.

About Us

Third Road includes a community of change-makers in technology and education with ideas to share. Leadership includes:


Susan Morrow is a distinguished software industry leader, adept at navigating disrupted markets and driving innovation for social impact. With executive roles at software giants, educational institutions, and edtech startups, she's a trailblazing figure in K-20 education technology. As General Manager of Education Cloud at Salesforce, she directed vertical industry strategy for the world's largest enterprise application vendor. As Chief Marketing Officer at Ellucian, Susan shaped global marketing for a higher education software leader. At edtech startups OneUni (which she co-founded) and University Now, she advanced low-cost, accredited degree programs. Serving as Vice Chancellor of the nonprofit National University System post-acquisition, she executed mission-driven technology innovation. With roles at Pearson Education, Reading Rainbow, and Leapfrog Toys, Susan's vast background encompasses 100+ consumer and enterprise software products. She’s a grateful recipient of degrees from Bryn Mawr College and Stanford University Graduate School of Business.

Susan Morrow

Co-Founder & CEO